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Apple Provides Lessons for RIM’s BlackBerry Comeback Bid
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Research In Motion Ltd.’s decline has die-hard BlackBerry fans harking back 15 years to the days when another fruit-themed company was losing market share, posting losses and spurring talk of its imminent demise.
In 1997, Apple Computer Inc. lost more than $1 billion, saw sales tumble 28 percent and was as little as 90 days away from bankruptcy. Co-founder Steve Jobs returned to Apple that year and did many of the things RIM is attempting now: He simplified the company, embraced a new operating system and revamped the culture to focus on products that were true breakthroughs.